This privacy policy describes the personal data collected or generated (processed) when you use Merc websites (“Sites”) and mobile applications (“Apps”). It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us.

  • WHO is Responsible for the Processing of Your Personal Data? 
    The site is responsible for the processing of your personal data will depend on how you interact with Merc site and Appsand where you are located in the world. The relevant Merc site are referred to as “MCL”, “our”, “we” or “us” in this privacy policy.

  • WHAT Personal Data Do We Collect and WHEN?
    We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Sites or Apps.
    o contact details including name, email, telephone number and shipping, billing address;
    o login and account information, including screen name, password and unique user ID;
    o personal details including gender, hometown, date of birth and purchase history;
    o payment or credit card information;
    o images, photos and videos;
    o data on physical characteristics, including weight, height, and body measurements (such as shoe/foot measurements or apparel size)
    o personal preferences including your wish list as well as marketing and cookie preferences.
    We collect additional personal data from you to enable particular features within our Sites and Apps. For example, we request access to your location to allow for purchase in local currency
    o social network information, including credentials and any information from your public posts about MCL your communications with us. (We will ask permission before any use)

    When interacting with our Sites and Apps, certain data is automatically collected from your device or web browser. More information about these practices is included in the “Cookies and Pixel Tags” section of this privacy policy below. This data includes:
    o Device IDs
    o Cookies, IP addresses, referrer headers, data identifying your web browser and version, and web beacons and tags. 

  • TOOLS to Manage What Personal Data We Collect
    When using our Apps and Sites, we also provide in-time notice or obtain consent for certain practices. , For example, we will obtain consent to use a post. We may obtain this consent through the Apps or Sites or using the standard permissions available on your device. In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices. 

  • WHY and HOW Do We Use Your Personal Data?
    We use your personal data in the following ways:
    To Provide the Features of the Sites, Apps, and Services You Request 
    When you use our Sites and Apps, we will use your personal data to provide the requested product or service. For example, if you make a purchase on merc.com or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.
    To Communicate Information about our Products, Services, Events and for Other Promotional Purposes 
    When you consent, we will send you marketing communications and news concerning Merc’s products, services, events and other promotions. You can opt-out at any time after you have given your consent. If you are an existing customer of Merc (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Merc products or services where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information. 
    To Operate, Improve and Maintain our Business, Products and Services 
    We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Sites and Apps. 
    To Protect Our or Others' Rights, Property or Safety 
    We may also use your personal data about how you use our Sites and Apps to prevent or detect fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law. 
    For General Research and Analysis Purposes 
    We use data about how our visitors use our Sites, Apps and services to understand customer behavior or preferences. For example, we may use information about how visitors to Merc.com search for and find products to better understand the best ways to organize and present product offerings in our storefront. 
    Legal Grounds
    We use data about how our visitors use our Sites, Apps and services to understand customer behavior or preferences. For example, we may use information about how visitors to Merc.com search for and find products to better understand the best ways to organize and present product offerings in our storefront. 
    To process your personal data, we rely on certain legal grounds, depending on how you interact with our Sites and Apps. o When you purchase Merc products from our Sites and Apps, we need your personal data to fulfill our contract with you. For example, we need your payment and contact details to deliver your order. o We also rely on other legal grounds, such as our legitimate interests as a business, to comply with a legal obligation, or to protect your vital interests. 

  • SHARING of Your Personal Data 
    o Third party service providers processing personal data on Merc’s behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, manage brand and product promotions as well as administering certain services and features. When using third party service providers we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data. 
    o Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our Sites and Apps or violations of our Sites’ and the Apps’ Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting). 

  • Your Sharing 
    When you use certain social features on our Sites or Apps, you can create a public profile that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public. 

  • PROTECTION and MANAGEMENT of Your Personal Data
    Encryption & Security 
    We use a variety of technical and organizational security measures, including encryption and authentication tools, to maintain the safety of your personal data. 
  • International Transfers of your Personal Data 
    The personal data we collect (or process) in the context of our Sites and Apps will be stored in the UK and other countries. Some of the data recipients with whom Merc shares your personal data may be located in countries other than the country in which your personal data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when we transfer your personal data to recipients in other countries, including the UK we will protect that personal data as described in this privacy policy and in compliance with applicable law. We take measures to comply with applicable legal requirements for the transfer of personal data to recipients in countries outside of the EEA or Switzerland that do not provide an adequate level of data protection. We use a variety of measures to ensure that your personal data transferred to these countries receives adequate protection in accordance with data protection rules; this includes signing the EU Standard Contractual Clauses, verifying the recipient has adopted Binding Corporate Rules or adheres to the EU-US and Swiss-US Privacy Shield Framework. Where personal data is transferred within Merc, we use an intragroup data transfer agreement. 
    Retention of your Personal Data 
    Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data for as long as you keep your Merc account. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes). Click here to learn more for: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Ireland, Luxembourg, Norway, Portugal, Romania, Slovakia, Slovenia, Sweden, Switzerland, United Kingdom. 
    YOUR RIGHTS Relating to Your Personal Data 
    You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability); (iii) correction of your personal data if it is incomplete or inaccurate; or (iv) deletion or restriction of your personal data in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time. If you like would to request a copy of your personal data or exercise any of your other rights, please contact us using the contact details in the “Question and Feedback” section below. 

  • Opting Out of Direct Marketing 
    If you have a Merc account, you can opt-out of receiving Merc marketing communications by modifying your preferences in the "view or change my profile" section of our Sites. You can also opt-out by modifying your email or SMS subscriptions by clicking on the unsubscribe link or following the opt-out instructions included in the message. Alternatively, you can contact us using the contact details in the “Question and Feedback” section below. Our Sites and Apps may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps. 

  • CHANGES to Our Privacy Policy
    Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Sites and Apps. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices. This privacy policy was last modified in May 2018. 

  • QUESTIONS and Feedback
    We welcome questions, comments, and concerns about our privacy policy and privacy practices. If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please contact Consumer Services or our Data Protection Officer at our Privacy Office at:
    Merc Clothing Ltd - Unit 2 Royal London Estate, 29-35 North Acton Rd, London NW10 6PE
    You may also send us an email at info@merc.com
    If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner. You also have the right to lodge a complaint with the relevant supervisory authority in the country in which you reside. 
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