For AW22, Merc presents Modern Classics – a collection that is rooted in heritage yet embraces the new – a wardrobe of elevated style favourites for the modern man.
Taking inspiration from our British heritage and subcultural roots, classic styles are re-interpreted and brought up to date in premium fabrics, contemporary fits and on-trend colours for the style conscious. There is also a focus on sustainability with the expansion of our Organic Cotton range across t-shirts and polos.
This season's campaign features prominent chef, avid Merc fan and ace face Jamie Savage (https://www.savagesmussels.com/, @savagesmussels) and was expertly shot on location by Derek D'Souza (https://www.derekdsouzaphotography.com/, @derek.dsouza). As a fitting tribute to Merc's birthplace, Derek took the first picture in Ganton Street and then proceeded to capture the Merc spirit in locations such as The Barber Shop on Mill Street (http://www.barbersonmillstreet.com/) and the Sister Ray Records Shop on Berwick Street (https://sisterray.co.uk/, @sisterraysoho), as Jamie strutted our clobber in style.