No anniversary without anniversary collection - or, in our case, two. Celebrations were kicked of this spring by the launch of our “50 Years of Modernism” Collection. Matching the upcoming, and, let’s be honest, mostly already-there cooler days we’re proud to present our autumn winter collection, “Roots Revival”, with items that embody everything Merc: style, comfort, and the British Subculture.
The Merc story began in 1967 with a small market stall on world-famous Carnaby Street. With our Roots Revival Collection, we’re commemorating this important moment in fashion history with a breath-taking line of re-imagined items from the past 50 years. Half a century of tradition, authenticity, and development.
At the centre of the AW17 collection are slightly subdued key colours, such as navy blue and khaki, livened up by a variety of prints and patterns – from our traditional house tartan to check, paisley and bold geometric prints that make for strong statement pieces. All items are easy to combine and make for a great variety of outfits, taking you from breakfast through to dinner, whether the occasion demands smart, casual, or business attire. All united by the aspiration to be comfortable and give the air of a classic with a modern twist.
Our Roots Revival Collection is once again modelled by some of our favourite London based musicians. Singer songwriter Ernie Jackson has been rocking the Merc style for this season’s street shoot, while the ruggedly handsome Rifles are showing off the AW17 pieces in our catalogue.
The Rifles are long-term Merc favourites and regulars, not only in front of our lens, but also on our playlist. One of the few bands with a London postcode who are considered recent masters of indie rock, with a wonderfully nostalgic nod to classic Britpop, and a seal of approval from the Modfather himself no less.
Ernie Jackson is the new kid on the blog so to speak, but has been creating music from an early age. His contemporary sound is given a classic flavour by his love for Motown, Soul and Doo-Wop and convinces with strong melodies, spark and depth. An act we’re certainly looking forward to hearing and seeing more from.
Key Pieces, picked by our design team
Want it all and need help picking? We’ve got you covered! Here are our five must-have pieces for the season, chosen by none other than our very own and very talented design team. All pieces have been created with great attention to detail and the desire to combine Merc’s rich design history with the present zeitgeist.
Create a bold casual look with the ALTREE. Crafted from soft cotton with a vertical stripe in complimentary colours along one side, this long sleeve polo is a true statement piece. Features include a contrast collar, three button placket and our iconic Merc crown embroidery at the chest.
The MAPLE Jacquard Knit Polo
Add a timeless touch to your wardrobe with the MAPLE polo. Crafted from soft cotton, this piece features a standout birdseye knit stitch. It is finished with navy sleeves, collar and ribbed hems on waist and cuffs.
The UPLAND Scooter Print Shirt
Printed with a charming all-over scooter print, the UPLAND will elevate your seasonal wardrobe. Fashioned from soft cotton, the piece features long sleeves, a full-button placket and a neat button-down collar.
Lend a retro feel to your casual look with the new WILLOW track top. Crafted from a soft cotton blend, it features a funnel neckline, zip-through closure and a vibrant dogtooth print at the front. Finished with Merc's iconic crown emblem embroidered to the chest.
The BRIAR quilted jacket features a distinct corduroy trim, is finished with shiny steel press studs, side pockets and our iconic crown at the chest. A warm yet lightweight option, the BRIAR is a classic piece with the modern Merc touch.
If you’ve made it this far, thanks for sticking with us. Now why not choose your very own favourites, put on some tunes & celebrate 50 years of Merc with us!
Words by Eva Stamler
Photographs by Sameer Patel.
Half a century of Merc would not have been possible without you, our supporters, fans and loyal Merc wearers so we’d love to stay in touch.