Our recent AW14 shoot brought together the minds and talents of the creative director Simon Long and the man who has photographed everyone who needs to be pictured, Dean Chalkley (whose most recent exhibition Return Of The Rudeboy, ran all summer at Somerset House, London to rave reviews).

 


With the drive coming from people fully immersed in the British Sub-Culture the shoot took a very different and exciting path from previous collections, with the idea of "walking to a different beat."

 

 

Models for the collection, Twins Jim and Mike Webster formally of Essex festival favourites "The Baddies" brought an element of stage presence and Merc Sounds to proceedings, and the eclectic mix of a Dean Chalkley playlist in the background brought the best out of everyone in the studio. 

 

  
Merc style and heritage designed for modern living was brought to life over a long and energetic 2 day shoot where this seasons coats, Suits and knitwear were placed effortlessly around core pieces and accessories to produce our most exciting and powerful product shoot to date.