Home | About Merc
The Merc Heritage
The Merc Heritage
Merc was born in 1967 in the centre of fashionable and chic Carnaby Street, only metres away from where the flagship store is located today. It was started by a young Mr Javid Alavi.
“During the 1960’s, Britain saw an explosion of many bands like the Beatles and the Rolling Stones, who flocked to the Mecca of Fashion, Carnaby St. Colour television brought the UK Top of the Pops and Carnaby Street became the epicentre of a new ground breaking fashion scene. It attracted the young and the sophisticated. We became an important player in the tradition of British tailoring and catered for the discerning shopper by focusing on clean cut core style and trend setting fashion items.”
Over more than 40 years, Merc has developed into an international symbol of classic British clothing. It stands as a true British company that has survived five decades of trading and still remains privately owned today.
Javid remains the Chairman of the Merc Group of Companies and still has a very active role in the running of Merc. He has seen it grow to a point where it currently trades in 45 countries worldwide expanding beyond fashion into other commercial activities. Javid attributes Merc’s success to its loyal customer base and its flagship store which has become a destination for many year after year.
Today the brand continues to expand and ‘Merc’ is now recognised worldwide as a truly global and iconic British brand, steeped in over 40 years of heritage.
Merc's identity
Here at Merc we have a philosophy that states;
‘Style never fades. The Merc look is sleek, sharp and stylish. Constantly changing but unmistakably Merc.’
Present Day
The Merc family is comprised of an eclectic mix of long standing staff members. Our Creative Director Alex Banks for example shopped at Merc as a teenager, started part time in the Carnaby Street shop and has progressed to now become a key member of our Design team. It’s a fun place to work and the fact it’s privately owned means you won’t find any Corporate slaves!
Product
Tailored trousers and suits, crisp shirting, classic knitwear and smart jerseys have always been the focus and core to the Merc brand.
From the button down shirt of 1967 to the Mod Harringtons of 2009, Merc has prided itself on developing classic designs that always stay true to its roots.
Service
Merc customer service is personal to its customers, from our wholesale business to the Flagship store and Online customers. We do our very best to provide a smooth service. Whether you have dealt with Merc for years or you are new to our brand, we will endeavour to treat you like an old friend. If you have found Merc, it means you feel a passion for it as we do.
Address Details
Head Office:
15A Hanover Street,
Mayfair,
London.
W1S 1YJ
Tel: 0207 495 8538 Fax: 0207 495 8539
Flagship Store:
10 Carnaby Street,
London
W1F 9PF.
Tel: 0207 439 7750 Fax: 0207 437 4709
Dubai Store:
Merc Trading LLC
PO Box 233640
Unit No. SC143
Zone 8A
Dubai Festival Centre
Dubai
UAE
Tel: 00 971 4232 8988
